Sparkplug

Your customers make your next Meta ads.

We recruit your customers, coach them and pay them to make your video ads. You approve every one, and new ones arrive every month.

We run Creator Development Programs for consumer brands that advertise on Meta.

We recruit people who haven't been paid to make content, help them learn to film, and pay them for their work. We handle the contracts and usage rights. You approve the videos and run the ads.

Your best salespeople already buy from you.

Your customers know what made them try your product and why they keep using it. We help them put that on camera, so your ads have something real to say.

How it works

Before the first month

  1. 01

    We find them.

    Your customers, and people like them who would buy your product. People who have never been paid to make content. Everyone auditions, and we pay for every audition video that meets the brief.

  2. 02

    We coach them.

    We write briefs in the language you use to sell your product, then give each person feedback on their videos until they are ready to run.

Every month

  1. Briefs

    What to film, what to say about the product and what to leave out.

  2. Filming

    People film your product where they use it. We review every video and give feedback.

  3. Approval

    You approve every video before it reaches your ad account as a partnership ad.

  4. Learning

    We see which videos get spend and put what we learn into next month's briefs.

What changes for you

The people in your ads chose to be there.

They apply to your brand's Creator Program, sign a plain agreement, and get paid for their work. They don't need a following to apply.

How we work with creators

Sparkplug

Your next ad is already a customer.

Tell us about your brand, then pick a time to talk.